
How do I evaluate what I'm actually buying — in a category built on mythology?
The reflux aisle runs on the 'acid is the enemy' story — and much of what it sells follows the story instead of the anatomy. Alkaline water, apple cider vinegar, aloe everything, pH-balancing blends: each has a marketing narrative, and most have weak or contrary evidence. Evaluation here means separating the three mechanisms that actually exist — barrier (alginate), mucosa (DGL), valve tone (melatonin) — from the mythology shelf.
Fastest barrier formation
Portable; chew thoroughly
DGL — local mucosal contact
Melatonin — 1–3 mg range
The raft forms fastest from liquid — dosed after meals and at bedtime, with the alginate concentration (look for 1,000 mg sodium alginate-class dosing) determining barrier quality. Higher-strength 'Advance' formulations outperform basic antacid syrups.
Portable and shelf-stable — but the raft needs thorough chewing plus water to form properly; a half-chewed tablet is a partial barrier. Same dose-labeling rule applies.
Label literacy in the reflux aisle has three specific jobs:
The reflux market is built on the acid-mythology shelf: